Strategic Account Manager
Sales | New York, NY, United States
Ask Sponsored Listings (ASL) is a leading provider of targeted pay-per-click advertising in North America. Our network brokers more than 15 billion ad requests each month between distribution partners and advertisers. ASL is an operating unit of IAC. IAC is a leading internet company with more than 35 fast-growing, highly-related brands serving loyal consumer audiences.
Ask.com is an operating business of IAC (NASDAQ: IACI). Fortune magazine recognized IAC as the most admired company in the Internet Services and Retailing industry for 2007 and 2008.
Summary
* Maintain, develop and grow existing client relationships within a specific geographic territory
* Manage all day-to-day operations associated with existing campaigns, including:
* Build solid customer relationships and act as point person for customer questions and concerns
* Oversee all campaign delivery and optimization efforts
* Fulfill campaign/client reporting requests
* Contribute to ASL’s development within the industry by externally advocating a thorough understanding of the online advertising industry, our clients’ objectives and strategies, and ASL’s market position and opportunities
Responsibilities
* Ensure assigned territory revenue is preserved and/or increased month to month, quarter to quarter, etc.
* Maintain, develop and grow existing client relationships within a specific geographic territory
* Work with Sales team and other departments to assist in the creation of client proposals and Media Plans
* Create internal Orders and Insertion Orders (and revisions) and adhere to defined business processes
* Verify inventory availability throughout the sales process, including inventory for IO revisions based on campaign delivery
* Manage day-to-day operations associated with existing campaign by successfully and proactively:
* Build solid customer relationships and act as point person for client questions and concerns
* Oversee all campaign delivery and optimization efforts
* Communicate ad specifications and creative lead times to advertisers/Agencies
* Collect creative from client, verify specifications and follow defined creative/Traffic process
* Track campaign performance by monitoring and analyzing traffic; suggesting changes to the client and working across internal departments to implement the optimization plans in order to meet the contractual obligations of both IAC and the advertiser (client)
* Monitor campaigns and ensure campaign delivery through campaign delivery reporting
* Manage campaign performance and make optimization recommendations
* Provide clients/sales with any necessary campaign reporting
* Work closely with internal teams to identify growth opportunities for existing campaign and present to client
* Upsell and renew existing campaigns/clients
* Has accountability for accuracy and maintenance of weekly/monthly/quarterly and ad hoc reporting pertaining to clients
* Manage several campaigns while concurrently assisting to prospect for new business
* Interact with Accounting department in regards to Client Credit and Billing requests/issues, in addition to providing monthly billing information for applicable clients, ensure invoice/billing discrepancies are resolved in a timely manner
* Respond quickly to ASL and client needs with a sense of urgency
* Work with several internal departments such as Legal, Finance, Ad Operations, Marketing and Sales Development
* Work closely with regional account management team members to ensure proper cover of all regional accounts, as well as share best practices
Location: New York, NY