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Job Title: VP, TV Sales and Business Development

Company Name: comScore, Inc.- Chicago
Location: New York, NY
Profession: Sales Representative/Business Development

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Job Description:















































Qualifications:
 






• A highly aggressive sales professional with a proven track record of success
• At least 10 years direct sales and business development experience selling syndicated audience measurement services to TV networks, cable networks, TV broadcast groups, and/or cable MSOs.
• Understanding of audience measurement and how information can be applied to help a media operator to maximize ad sales and audience development.
• Appreciate strategic shifts in advertiser objectives from traditional TV metrics (GRPs, Cost per Point) to need for quantification of ROI at the campaign and more discrete level
• First hand familiarity with TV audience measurement pricing and contract structures
• Personal interest in and enthusiasm for the rapidly changing technological landscape of video content distribution
• A relentless work ethic and a desire to go the extra mile
• Established contacts and relationships within the Media industry
• Must be a “rainmaker” /deal maker who excels within an entrepreneurial culture


 Location:New York
 Town/City:New York
 State/Province/Global Location:NY
 Postal/Zip Code:10001






 Job Description 












  
 






Job Title: Vice President, TV Sales & Business Development

Reports To: Chief Marketing Officer

Location: New York, NY or Reston, VA

ESSENTIAL DUTIES AND RESPONSIBILITIES


The VP, Sales & Business Development will:


• Identify opportunities for selling in comScore’s data processing and reporting capabilities of census-level (e.g. Set Top Box) TV data to cable TV operators and other entities in possession of such census-level TV data
• Develop and manage rates for Set Top Box, TV audience, and “three screen” data into the TV marketplace
• Serve as lead salesperson in selling TV audience measurement deliverables to TV and cable networks, cable MSOs, and TV broadcasters
• Play a significant industry role as a leading promoter and advocate for census-based TV advertising programs
• Establish and maintain appropriate rate cards for selling these offerings into the TV marketplace
• Identify and, in conjunction with the appropriate executive team, develop relationships with partners (data owners such as cable operators in possession of STB data; other research companies) who provide opportunities for integrated data offerings into the TV marketplace.
• Serve as point person to liase with potential strategic partners for development of cross-platform TV/video deliverables.


QUALIFICATIONS


• A highly aggressive sales professional with a proven track record of success
• At least 10 years direct sales and business development experience selling syndicated audience measurement services to TV networks, cable networks, TV broadcast groups, and/or cable MSOs.
• Understanding of audience measurement and how information can be applied to help a media operator to maximize ad sales and audience development.
• Appreciate strategic shifts in advertiser objectives from traditional TV metrics (GRPs, Cost per Point) to need for quantification of ROI at the campaign and more discrete level
• First hand familiarity with TV audience measurement pricing and contract structures
• Personal interest in and enthusiasm for the rapidly changing technological landscape of video content distribution
• A relentless work ethic and a desire to go the extra mile
• Established contacts and relationships within the Media industry
• Must be a “rainmaker” /deal maker who excels within an entrepreneurial culture





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