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Job Title: Sr. Manager E-Marketing - NY Area Pharma

Company Name: Parkwood International
Location: New York, NY
Profession: Webmaster

Job Description:

Sr. Manager E-Marketing - NY Area Pharma
Position ID: SK-EMNY
Degree Required: University - Bachelor Degree
Location: NY, USA


My client, a global pharmaceutical company in the NY area, is focused on offering prescription medications that have a meaningful impact on people's lives. They aim to deliver quality products driven by entrepreneurial spirit, community to integrity and deep respect for people and community. The company believes in the power of potential--the potential of science, purpose and people. They are dedicated to concentrating their energy and using their experience to bring important treatments to the marketplace. The company is deeply committed to their employees. Their goal is to enable everyone to feel supported, treated with respect, and deserving of the same treatment from co-workers that they extend to their customers and business partners.


They offer a diverse and inclusive workforce, embracing a culture that respects the unique differences and recognizes the viewpoints of the employees. They achieve their goals through the commitment, development and diversity of their greatest asset...their employees. They are a mid-size, global pharmaceutical company with a fast-paced, entrepreneurial cultural that allows access to senior management.


Sound like the place you want to work? If so, read on.


I am currently seeking a Sr. Manager of E-Marketing to add to this company's team.


TITLE:                  Sr. Manager, E-Marketing


SALARY:             Up to $125,000 base, plus bonus and stock options


Responsible for the successful development and implementation of internet strategy and web design for the marketing dept. Develop product/market presence using current technology. Help develop, plan and implement internet strategy for current and new prescription drug products. Recommend and manage Marketing-based Web positioning, including direct to MD's; direct-to-consumer, and information out to target audiences (MD's, clinicians, thought leaders, etc).


Duties and Responsibilities
1. Manages Brand Sites



Managing Web production for existing brand Web sites
Overseeing approval process (red folder)
Working with brand team to identify content additions and design modifications to existing Web sites
Working in collaboration with the brand teams to develop new brand sites in support of marketing objectives
Reviewing and analyzing site traffic (conducting regular trends reports)
Communicating project status to brand teams


2. Serves as Project Manager to Agencies for Web Development



Ensuring deadlines are met and budgets are on track
Weekly status reports are issued
Contribute to the internet section of brand marketing plans
Establish success metrics including ROI for all e-marketing initiatives
Establish processes and procedures to ensure best practices and quality of deliverables
Develop plans, analyses, and presentations that are presented to brand teams and/or senior   management
Develop relationships and work in collaboration with the brand teams to develop e-marketing programs in support of marketing objectives
Drive integration and collaboration by working across the organization including product marketing, finance, legal, regulatory, medical, and IT
Manage relationships with agencies and related e-marketing vendors
Monitor, track and report on the performance of e-marketing initiatives
Maintain e-marketing budgets for all promoted brands
Keeping abreast of emerging internet trends and technologies


 


3. Manages Online Promotion


Advertising campaigns
Email campaigns and newsletters
Search engine optimization programs


REQUIREMENTS


Education: Degree in Marketing, or Finance (MBA preferred)


7 years brand management experience in a marketing role in the Pharmaceutical, Consumer, or Healthcare industry including direct to consumer


Familiarity with retail trade and contract operations a plus.


Significant website design and development strategy as well as excellent writing, communication and presentation skills.


Experience: 7 years in E-Marketing, Pharmaceutical Sales and/or Marketing


Excellent project management skills



Excellent communications skills



Strong writing and editing skills



Self-starter, takes initiative, able to work with minimal direction



Detail oriented



Proficient using the computer and basic office applications such as MS Word and Excel


 


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