Marketing Manager
Job ID: 2009-1153 # Positions: 1
Location: US-NY-New York Category: Marketing
More information about this job:
Overview:
We're Zipcar, the world's largest car-sharing company, and we're looking to add new talent to our team.
Today, Zipcar provides hundreds of thousands of people with a viable alternative to traditional car ownership, saving them money, time and headaches. Zipcar members in cities and college campuses across America, Canada and the UK are making the decision to live car free and enjoying the convenience, savings and environmental benefits of having "wheels when you want them."
As we continue to grow, we're looking for talented, passionate people with great ideas to join the family. We aim to create an environment that is supportive, diverse, and as fun as our brand. If you're results-oriented, dedicated, and ready to contribute to an unparalleled member experience for our community of Zipsters, we encourage you to apply.
Responsibilities:
This position will report to the General Manager and oversees all local marketing activities for Zipcar New York including the supervision and execution of regional partnerships, events, and Street Team marketing.
Responsibilities include but are not limited to the following:
* Collaborates with home office and General Manager on overall marketing strategy; prepares and manages annual budget with General Manager in accordance with media plan to achieve marketing goals.
* Orchestrates sponsorships, partnerships, events, promotions and advertising to increase visibility of Zipcar in the community.
* Manages Marketing Coordinator who oversees day-to-day activities, scheduling and execution of the Street Team. Actively recruits, hires and motivates Street Team staff and monitors results.
Acts as a field brand ambassador ensuring all touch-points are in synch with brand framework.
Qualifications:
The successful candidate must have the following experience, skills, and education:
* 3 - 5 years relevant marketing experience.
* Four-year college degree in marketing or a related field preferred.
* Event marketing (from concept to planning to execution) experience preferred.
* Measurement - the results-driven individual has experience tracking the success of marketing programs, and is not only a provider of great ideas, but a marketer with an acute eye for ROI.
* Prior management experience: a demonstrated ability to identify staffing needs and to hire key employees who have contributed to organizational success.
* Problem solving: can identify and resolve problems in a timely manner, gather and analyze information skillfully while maintaining confidentiality.
* Communication: has excellent verbal and written communication skills and can articulate clearly and persuasively in positive or negative situations. Group presentation skills are also required.
* Planning/organizing: individual is self-directed, prioritizes and plans work activities and uses time efficiently.
* Media (OOH, print, online, search engine marketing) planning experience preferred.
* Quality control: demonstrates accuracy and thoroughness, monitors own work to ensure quality.
* Adaptability: the individual adapts to changes in the work environment, manages competing demands and is able to deal with frequent change, delays or unexpected events.
* Proficient with MS Office Suite (Outlook, Excel & Powerpoint)