Business Data Analyst

Job ID: 21738
# Positions: 1
Location: US-NY-New York
Experience (Years): ..

Apply for this job:
More information about this job:
Overview:
The primary purpose of this role is to execute core customer analytics to identify opportunities to sell to new customers, cross-sell/up-sell existing customers and manage attrition risk. The Business Analyst will be responsible for developing business requirements and related business rules based on Business Group needs. The Analyst will work closely with the Business Partner and Business Subject Matter Expert(s) in the definition, testing, training, implementation, and support of functional requirements.
Responsibilities:
* Gather requirements from sales, marketing and business stakeholders around customer data and analytics needs and tools
* Prepares requirements, specifications, business processes and recommendations.
* Understands technical design specifications.
* Identifies and documents system deficiencies and recommends solutions.
* Assists in enforcement of project deadlines and schedules.
* Gathers input from segment-level experts on business context, customers and products
* Works with segment-level finance and data experts to develop a rich understanding of data required for Customer Knowledge Management
* Interprets direction from Customer Knowledge Management project managers; identify and bridge data gaps
* Executes customer analytics using techniques including penetration analysis; segmentation, market basket analysis and regression modeling
* Prioritizes multiple tasks effectively.
Scope & Impact:
* Involved in developing, modifying and executing company policies that affect immediate operations(s). Works on issues where analysis of situations or data requires an in-depth knowledge of organizational objectives.
* Implements strategic policies when selecting methods, techniques, and evaluation criteria for obtaining results. Erroneous decisions will result in critical delay(s) in schedules and/or unit operations, and may jeopardize overall business activities.
* Requires the ability to change the thinking of, or gain acceptance from, others in sensitive situations, without damage to the relationship. This role is unlikely to have financial responsibilities
This is a global role, though Business Analysts are likely to be deployed on a project basis and some projects will likely be regional in scope
Business Analysts will generally be individual contributors, though more experienced employees in this role will, at times, have unofficial oversight over more junior ones

Qualifications:
Business analysts will have an educational background or on-the-job experience in statistics/econometrics, customer segmentation, database analysis, and displaying analytical output. Experience with statistical analytics software and tools
Top 3 Skills:
1. Expert on SAS or another Statistical Tool
2. Experience in the Financial Services industry (non-consumer)
3. Business process management
Years of experience:
7+
Nice to have:
* Experience in a Fortune 100 in a Marketing/Customer Analytics group
Education:
Undergraduate degree in business, mathematics or any related field required. MBA or equivalent degree preferred
* Demonstrated experience providing in-depth analysis of customer and market insight through data analytics as well as primary and secondary market research and analysis of the marketplace, customer, and competition.
* Good knowledge of current market research techniques.